Marketing Research Specialists. We provide research service to help you understand your business, needs and industry. We look for the why, what if and what next. Cost Effective data. Priceless Insights
Q Experience

• 21-Year old full-service agency
• 50 years of collective experience
• over 80% client satisfaction rating
• 70 000+ interviews conducted
• 875+ focus groups
• 450+ projects completed

Q Types of Research

• Changing market behaviour and needs in today’s times
• Thoughts, needs and perceptions of interventions post Pandemic
• Customer’s perceptions of your Brand and their Loyalty post COVID19
• Thought Leadership pieces for your Company which can be used as content to ensure your Company/Brand remains visible
• Research for Product Development, CVP, Customer Journey (experiences in real and virtual stores) and Strategy

Q Research Approaches

• Qualitative, Quantitative and Desk Research
• Qualitative: In-depth Interviews, Online Groups, Zoom or WhatsApp Groups, In person Focus Groups
• CATI call centre with remote interviewers
• CAWI - web-based
• Mobile and Panel Data Collection
• Intercept, USSD, Desk/Secondary data

Q Markets Covered

Rooted in South Africa and adjacent SADC countries, East and West Africa

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